Week 6 - MBA 6101 - Guerilla Marketing: Choosing the most lethal weapon for your campaign

This week we will see the most lethal marketing method for your campaign. Of course, there is no one secret method that only certain successful companies use. The idea of having "the secret" is unreal; however, there is something you must do to meet your goals: use various methods and try every method from newspaper to phone calls and the internet. The goal is to maximize your utilization and mastery of each. 

When you learn the advantages and disadvantages of each method and the value it adds to your product or service, you are applying effective guerilla marketing. Of course, there are some MUST DOs. For example, even if you have to try the various methods available, you must select those that relate to your audience and evaluate if you can apply the method properly and whether you can afford it or not (In the image below, you do not want to take the banana.) Consider also that you want to share a message - transmit that message. You cannot just say everything to everybody. Again, you need to get to the point where you know which weapons are the most effective for your selected audience 

References 

Levinson, J. C. (2012). Guerrilla Marketing (4th Edition) [Kindle edition]. HarperCollins. Retrieved from Amazon. https://www.amazon.com/Guerilla-Marketing-Inexpensive-Strategies-Business/dp/0618785914/ref=asc_df_0618785914/?tag=hyprod-20&linkCode=df0&hvadid=343203979134&hvpos=&hvnetw=g&hvrand=1484064682359222262&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9021703&hvtargid=pla-435444789483&psc=1&tag=&ref=&adgrpid=69360436752&hvpone=&hvptwo=&hvadid=343203979134&hvpos=&hvnetw=g&hvrand=1484064682359222262&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9021703&hvtargid=pla-435444789483