Week 5 - MBA 6101 - Ascending your Start-up

Now, so far we have been following steps as if ascending your start-up was a linear process - like when you write a story; however, it is not this way. At this point, you need to explore your brand through the lens of your customer. This process will make you take steps backward and forward so that you learn from your customers. See this as a sort of acclimation - you need to adapt to a new temperature, altitude, climate, environment, or situation. To do this, listen to your customers, especially those who know your product well and have invested in your product (Yu, 2021, p. 93). 

A common mistake that many companies commit when they grow, is to consider expansion more important than their base customers (the ones who invested in you, your product, and your company). Consider having close contact with them and LISTEN, or have someone do it for you, like a customer success team. It is essential to address your customers' concerns in a timely manner and understand the root cause of the issue. When you gain trust and build a strong relationship with the customers who are involved in your growth, your company will grow much faster through word of mouth. 

References

Yu, H. (2021). Ascend your Start-up. Success Publishing.