Week 3 - MBA 6101 - Guerilla Marketing

Either you have a small or big business, you must know the impact that well-driven marketing campaigns have on your firms perofrmance. This week we will learn that guerilla marketing does not only depende on how well you use all your weapons but also on how you use them. In the book, Guerilla Marketing, of Levinson, there are several key words that are important for guerilla marketing practicioners to remember, but the most important, in my view, are these following: 

(1) Commitment, because a mediocre marketing plan with commitment works better than a brilliant marketing strategy without commitment (Levinson, 2007, p. 25). (2) Investment, because marketing is a slow-cooking investment Do not expect to have inmediate results. Commit to your marketing program because marketing is a conservative investment (Levinson, 2007, p. 28). (3) Consistent, because consistency produces familiarity, and famliarity produces confidence, and confidence produces sales (Levinson, 2007, p. 29). (4) Patient, because you need petience if you want the other key elements to produce results. 

References 

Levinson, J. C. (2012). Guerrilla Marketing (4th Edition) [Kindle edition]. HarperCollins. Retrieved from Amazon. https://www.amazon.com/Guerilla-Marketing-Inexpensive-Strategies-Business/dp/0618785914/ref=asc_df_0618785914/?tag=hyprod-20&linkCode=df0&hvadid=343203979134&hvpos=&hvnetw=g&hvrand=1484064682359222262&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9021703&hvtargid=pla-435444789483&psc=1&tag=&ref=&adgrpid=69360436752&hvpone=&hvptwo=&hvadid=343203979134&hvpos=&hvnetw=g&hvrand=1484064682359222262&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9021703&hvtargid=pla-435444789483